Offer Amazing Value to Generate Greater Value

Recently, I shared an event that I am speaking at via social media and e-mail. It’s a 2-day business conference called a “Wealth Building Retreat” and I am doing a 90-minute presentation on ‘Social Media Mastery. This was the image below that I sent along with it. Now most people were pretty excited. But I did get one or two messages questioning the purpose.

Have you ever sent or received an invite to some sort of ‘free event’? If you have, you are probably familiar with the variety of reactions. In particular, some people get overly suspicious, thinking:

“Well they’re probably trying to sell something.”

“It must not be worth much if it’s free.”

You should realize that these freebies have been around for a very long time. They exist for a reason and it’s not just about selling. It’s also about giving. They also come in many different yet related forms.

  1. Online webinar
  2. Live seminar
  3. Lunch n’ Learn
  4. Live conference
  5. Free 1-hour coaching/consulting (live, phone or Skype)
  6. A breakfast/lunch/coffee

I’ll freely admit that I have done each and every single one of those above. Why? Because any business, especially a service business, needs to get in front of people. But it’s not like we’re doing one of those high-pressure sales tactics to sell a timeshare. (although those who run those may argue that they work too). For me, the more important piece is to demonstrate incredible value such that you can sell more business. That is what branded thought leadership is all about!

When I first launched my speaking and training company Raeallan, I tried lunch n’ learns as a means to access corporate professionals. The funny thing was, some who went to these things got all hot and bothered the moment you went in for the up sell. (A few just wanted a free lunch.)

What do these people think? That I am spending my own personal time during business hours to prepare, deliver and engage you with my value-added content just to build good will. Yes, there is some of that. But as a business, I have something to offer that I believe in and I have a desire to build and grow my business. 

So now you know why we business leaders do this. But what is the best way to do this? It all comes down to delivering incredible mind-blowing high-end world-class value. if you position yourself as a thought leader in your field and your brand promise is to deliver the exact results the attendees need, then you are no selling, you are helping. The ultimate sale comes from the desire to help people solve their problems.

So when I meet up with someone for lunch, coffee or a consult, I do all I can to help them in that time. When I create a webinar, I put in tons of fantastic information. If I present live, you can be sure you are getting some of my best world-class content. More importantly, you are getting access to me. In every case, I make myself accessible and responsive because I am also building a relationship.

Speaking of relationships, when one of those two friends e-mailed me, he said that ‘live events’ looked a bit ‘scammy’ to him but because I was posting, he trusted it. Good thing then, as this proves the power of relationships. But I also noticed another thing.

Live events like this one were more suspicious to digital savvy people. They often prefer free webinars. Many in corporate prefer the lunch n’ learns so they don’t have to leave work. Meanwhile more Gen X and Boomer entrepreneurs preferred the free live events. My point to all of them is that each one of these free events are doing the exact same thing. It’s just a different vehicle.

They each deliver amazing value in order to generate even greater value. How? By getting new business for them and helping people add more value to their personal and professional lives, by solving a problem or addressing a need.

Either way it’s win-win. Even if you don’t want to ‘buy’ anything, you will learn a ton. If it’s a live event, you will make some great networking connections. Finally, if it’s a coffee or lunch, you might create an even deeper connection. There is tremendous value in that.

So if you ever get an invite to any of my free events, webinars or conferences (like the Wealth Building Retreat here), please do check them out. I’d value your support and will do all I can do deliver tremendous value for you. Is there any value in that for you?

— Bobby

Bobby Umar, P.Eng, MBA
President, Raeallan – Transformational Training and Speaking

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My First Wealth Building Retreat…and YOU are invited too!

Hi Friends!
Forgive me for the short notice on this. I realize some of you may have already been contacted by Wright Thurston’s office. I asked Wright if some of my associates could attend his Retreat as my guest, at no cost, to hear and get to know Wright better. Wright agreed that you may attend, at no charge, if you would like.
See details below: Bobby Umar @raehanbobby
P.S. I will be teaching at this event!

Unless you want to throw Two Thousand Dollars into your wastebasket, please read this letter and Respond Immediately.

We have made special arrangements with friend and partner, Wright Thurston, to invite some of our friends to one of Wright’s upcoming Wealth Building Retreats. This is two full days of powerful instruction with some of the top instructors in the North America. Wright normally charges Two Thousand Dollars a couple, we have asked Wright if we could make available, at no cost, a few complementary scholarships for our friends and business associates. (Seating is limited & on a  “First Come First Served” Basis. When the no cost scholarships are gone, they’re gone!)

At no cost to you and your guest, you will receive all ten (10) bonuses listed below. Again I repeat, there are no charges of any kind for these items which include:

– A Fifty Dollar Gift Certificate
– Special recognition at the Retreat
– Photograph with various faculty members
– Additional special gifts
– Gift Drawings each day 
– Customized Workbook
– Two full days of wealth building instruction
– Graduation gift
– Tuition for Two, a Two Thousand Dollar Value
– Grand Drawing, a Two Thousand Five Hundred Dollar value


Register online at:  Your confirmation code isBOBBY UMAR VIP 

Please provide us with the following information so we can update our records and finalize your registration:A. Name
B. A complete mailing address
C. Best e-mail address. **Very Important.
D. Best telephone numbers, both home and work
E. The name of your guest, if you are bringing one
F. Which Retreat location?
Please mention you received this special invitation and that your confirmation code number is: BOBBY UMAR VIPWe realize you are busy, but if you can make yourself available to attend this Wealth Building Retreat, please act before it’s too late. We don’t want you to miss out.Take advantage of this fantastic opportunity.Massive Success: Bobby Umar @raehanbobby

P.S. The Retreat is being held at:

May 1st & 2nd (8:30 am to 5:30 pm daily. New information is taught each day.)
901 Dixon Road
Toronto, ON M9W 1J5
Look for the Wright Thurston Business Meetings.

Because of the meeting room space at each location, we are limited to the number of complementary scholarships we can offer at no cost. This will be on a first come first serve basis.

From: Wright ThurstonIn case we haven’t met before, my name is Wright Thurston. My wife Janett and I have now built over a seven figure net worth in five different areas.We have been investing in Real Estate for over 30 years. We currently own Real Estate in three different countries. (apartment buildings, shopping mall, hotels, etc.)We are doing our world famous Wealth Building Retreat for nearly 25 years with some of the top faculty instructors in the world. Two full days of powerful instruction in such areas as real estate, social media, and asset protection, as well as other investing topics with some of the finest minds in North America. It is important to have multiple streams of income and you will be introduced to several at this event. Many of our friends and students worldwide have taken advantage of these wealth building Retreats. Some of these graduates are now making as much as Thirty Thousand Dollars a month because of the ideas received.We hope you will be able to join us. Best wishes: Wright Thurston

P.P.S. If not already registered, you and your guest can still contact us while the no cost, complementary scholarships are still available.

**The Best Way is to Register online at:
**Please use the confirmation code number: BOBBY UMAR VIP 


International Success Group   Wright Thurston Events