Has Your Personal Brand Changed Since Last Summer? (yup!)


Are you a Personal Brand explorer? You should be.

Remember last summer? We had 120 of you squeeze into a room at University 2013DYPBAug12_0005of Toronto campus on a hot August Monday night? You saw 6 panel experts talk about Personal Branding, including Ron TiteKatia Millar and yours truly. The energy in the room was electric, the insights were vast and profound. Those who were lucky to attend told us “you guys should do something bigger next year”. 

We have. 

This year we are having “Discover Your Personal Brand’ – a full day conference on Personal Branding with 30+ speakers, including 4 keynotes, 5 panels, 8 workshops.  Take a look at the incredible line-up and diverse content we have planned for you! Join us on Aug 16 from 10am-6pm and visit the site

This day is designed to cover every aspect of your Personal Brand so that you can truly forge an authentic leadership path of passion and purpose. Some of keynote speakers include Nathan Downer from CP24 and Alfredo Tan from Facebook Canada.

Whether you joined us or not, we want to make sure each of you has a chance to benefit from this event. We are pleased to offer you a special discount of 40% off the ticket price. Simply input ‘BOBBYDYPBVIP’ in the eventbrite registration page.  You can save even more if you go in a group (either 33% or 50% off). Register now!

We want to make sure anyone who wants to go, can go. We believe in our Why: ‘DYPB Poster-01 (1)There are Lost Leaders Everywhere” – and we want to help serve you no matter where you are in life. We’ve all felt lost in our career, business or academic path. It’s okay to feel lost, but it’s not okay to do little about it.

Let us know how we can help you get there. If you seriously have financial difficulties that is the only barrier, message me personally and I will make sure you can attend.

See you soon!


Twitter: @DYPBTO
Instagram: @dypbto

Feeling `Lost`as a Leader? Don’t miss DYPB 14 on Aug 16

DYPB Poster-01 (1)

Have you ever felt ‘lost’ as a leader? (I know I have)

Are you trying to forge a corporate career path that makes sense for you? (I tried…twice)

Are you an entrepreneur who is looking to find your voice? (I have and I still am)

Are you a student who wants to make sure you have chosen the right academic path? (I wish I had done this)

Then you must invest in knowing what your Personal Brand is and how to understand & leverage it in your personal, professional and academic lives.

I am pleased to announce the `Discover Your Personal Brand`conference in Toronto, Aug 16. Just look at the line-up — over 30+ speakers — we have to help you forge an authentic leadership path of passion and purpose.

Visit the site: http://raeallan.com/dypb/

Conference Speakers include:
● Alfredo Tan – Facebook Canada, Group Director, Global Marketing
● Nathan Downer – Anchor at CP24
● Bobby Umar – 4x TEDx Speaker, Author & HuffPost contributor – Raeallan
● Marina Piccioni – Marketing Manager at Hudson’s Bay Company
● Fahad Meer – Senior Associate at PricewaterhouseCoopers
● Nicholas Kusmich – Strategic Consultant for Lifestyle Entrepreneurs at Everyday Prosperity Inc
● Corey Herscu – Technology Publicist | Journalist TV Personality at HerscuPR
● Ryan Coelho – Personal Development Specialist at RyanCoelho.com
● Katia Millar – Founder & Chief Inspiration Officer at Positive Fabulous Women
● Don Sagarese – Founder at On The Move catering
● Jahmeelah Gamble – TV Personality at Rogers
● Clare McDowall – Social Media Coach & Strategic Consultant at Socially Good
● Tamika Auwai – Power Presence Expert at Tamika Auwai
● Julia Sheldon – Operations Manager at The Acoustic Opera
● Cher Jones – Corporate Social Media Trainer at Socially Active
● Joseph Luk – Director, Solution Marketing Department at Huawei
● Ada Barlatt – Management Sciences Professor at University of Waterloo Engineering


- 3 keynotes, including Alfredo Tan from Facebook Canada and Nathan Downer from CP24

- 5 panels on ‘Media’, ‘Entrepreneurship’, ‘Corporate Careers’, ‘Mentorship’ and ‘Dating’

- 8 Workshops on Personal Branding via ‘Elevator Pitch & Storytelling’, ‘Image’, ‘Linkedin’, ‘Facebook’, “Video content’, ‘Written communication’, ‘Decision Making & Values’ and ‘Crafting a Personal Brand’

To be selected for increasingly responsibly positions, you must harness your personal brand. Your personal brand, the impression you project, can be managed much like a corporate brand. Personal branding leadership is the positioning strategy behind the world’s most successful people. The art of personal brand leadership is what
keeps senior managers moving up the ladder.

The Discover Your Personal Brand conference is a forum for individuals to learn from a panel of industry experts sharing their expertise on personal branding. Each individual will have the opportunity to network, discover, inspire and develop leadership skills that take them to the next level. Everyone has a personal brand, but most people are not aware of this and do not manage this strategically, consistently and effectively. As leaders, you need to take ownership of your own brand so you can affect how others perceive you. With an authentic personal brand, your strongest characteristics, attributes, and values can separate you from the crowd. Without this, you look just like everyone else.

Early Bird Tickets end Aug 3: http://raeallan.com/dypb/
Use the discount code `DYPB20`to get a further 20% of the early bird tickets.


WHY: There are ‘Lost’ Leaders everywhere.

VISION: We are the Beacon of Light that helps Lost Leader-SHIPS ashore to find their authentic Path of Passion and Purpose.

MISSION: To Discover, Inspire and Develop Leadership in Generations X & Y.

HOW: We achieve Raeallan’s mission through content — keynotes, workshops, consulting, coaching, videos, articles, blogposts, panels and big events. We aim to help ‘lost’ leaders because everyone, from time to time, feels lost professionally, personally and academically. We’re saying it’s okay to be lost, because it happens, but it’s not okay to do little about it.

To get involved, partner or attend, please visit http://raeallan.com/dypb/

What is Your Relentless Pursuit? Mine is TEDxToronto

I have always wanted to speak at TEDx Toronto. So every year I applied via their speaker application form. Why? Well there are many reasons.

- I have a message, story, brand and voice that can impact a million hearts.

- I have built a brand around TEDx having spoken at 4 other events.

- TEDx Toronto, for most Canadians, is the biggest and best one in our country. It’s the ‘big show’.

- Many of my colleagues have been able to use the event a platform to greatness in their career, speaking circuit and getting their message out there.

One of my good friends Drew Dudley spoke several years back. He only spent 6 minutes speaking on Lollipop Leadership, but it was momentous. Eventually that talk made it to the TED.com site. Now he has 1.4 million hits and a successful speaking career travelling around the world. His example, like many others I have seen, inspires me.

I have applied a few times and have had the honour of my friends nominating me.  In fact those nominations, along with Drew’s talk was around the first time I was introduced to the power of TED talks. 3 times the charm? Not really, but hey I have always been one to embrace failure. At least I have been able to go to these events as a delegate and share my ideas and use my social media influence to promote and support the others.

Last year I thought the theme was PERFECT for me: ”The Choices We Make’. I mean I have made some pretty ballsy and hard choices about my career, my family, my personal life, where I live, my business and much more. This year the theme is ‘Relentless Pursuits’. Oh man I love it too! Well that one also fits very nicely. Although it should fit nicely with all of us. You’ve heard me say often “Fight for your Life! If not you, then who? If not now, then when?”

What have I relentlessly pursued? The same things I mentioned above. The new thing I have been pursuing these days is health and wellness with my new #FitInMyLife campaign. Because I do want to be fit in my life and health living needs to fit in my life.  I also am relentless with creating deep authentic connection and helping the ‘lost leaders’ with my personal Why. But today, I want to say my main Relentless Pursuit is speaking at TEDxToronto. Part of that relentless pursuit has been speaking at 4 other TEDx events — TEDxUWO, TEDxLaurier (I hosted too), TEDxUTSC and TEDxRichmondHill. Another part of this relentless pursuit is asking for your help.

I am currently working on getting myself nominated for the next TEDx Toronto event! I will apply again, like I did the past few years. I am excited to share talk ideas on a few ideas such as ‘The Pursuit of Balance”, “Searching for the Best Hug” and “Fighting the Parent Values Gap to not become the Values Trap” and many more.

But this time I need your help. If my messages, talks, connection or work has ever inspired you, helped you, supported you, I would be honoured and grateful if you could consider nominating me via the link here. For everyone who isn’t familiar with my work — I am a 4 time TEDx speaker, author and contributor to the Huffington Post. My personal Why is “There are Lost Leaders Everywhere” and my Mission is to “Discover, Inspire and Develop Leadership in Gen X&Y. Much of my work is giving back, whether its through my Raeallan intern team, starting up Humans of Canada, or planning the large scale Discover Your Personal Brand conference on Aug 16. I do it because YOU are my Why, my Mission, my Vision.

I thoroughly enjoy public speaking and motivating young people and hope to continue to do it for as long as I can. If you guys would like to help me continue my passion and serving others please nominate me here. The deadline is June 30, so I apologize for the short notice. Luckily the form is pretty short.

Also, here are two of my past TEDx talk I have done to give you an idea what I am all about. What is interesting to see is how I have evolved as a speaker, even from 2011 to 2013. Thank for your time!

TEDx Talk 1: “The 5 C’s of Connection”

TEDx Talk 4: “School: Learning to Fly as a Leader”

As always, please let me know how I can help you. Because I can and I will.

Take care, Bobby


We all have dark days, because we all are human

Every leader and entrepreneur has bad days. In the beginning it was harder for me because I had less people I knew going through what I had been going through. I also had less experience dealing with setbacks or doubts or feelings of failure. The worst days were getting to the end of the work day and realizing I had done zero, absolutely nothing, zilch. It was also hard to be “ON” all the time and it was hard to project success as defined by other people. For most in the corporate world, I still felt judged by them because they didn’t ‘get it’, in terms of why I left. But most importantly, I couldn’t sell it. But I know better now.

I started telling people about all the crappy days I wasted a few years into my small business journey because it was honest and authentic. There was a speaking event in 2011 where we took a Q&A and someone asked how to deal with ‘dark days’. I decided to be brutally honest. It was the first time I admitted how many bad days I actually had, what I actually did those days (or how little I did) and how I felt through it all. It was an epiphany moment to do so. The audience member and my fellow speakers were grateful for allowing that tough question turn into a powerful moment. The moment I embraced my vulnerability and asked for help was the moment I saw the goodness of people and realized so many others who have felt the way I have. I felt again connected to my own symphony (or tribe as some call it).

Fear is normal, but it can motivate. Doubt, however, is the biggest obstacle to every leaders’ and entrepreneurs’ growth. It can’t motivate. It makes you feel lost. But you can fight doubt by leveraging your support network. You can find ways to cope or manage. You can always read your Why, Vision and Mission aloud and celebrate the glorious path of where you are. Best of all, you can always start each day with something new, fresh and better. We all have dark days, but every new day begins with light.

7 Steps for Gen Y to Achieve Goals

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We all struggle with goals: setting, planning, and completing them. It could be because we procrastinate, don’t have time, are lazy, or can’t finish what we started, which are all stereotypical Gen Y reasons. But they’re wrong. The truth is… it’s hard! Setting goals can be a daunting task that carries with it a burden of responsibilities and hard work that we just don’t want to do. We all know we should do it because:

Without goals, we will become a product of other people’s choices and unforeseen circumstances, not our own making.

So here are the 7 tips on how to achieve your goals.

  1. It’s All About You

Don’t just take orders. Think about how your goals affect your personal and professional growth and leverage it. If the goal is work related, talk to your employer. Set clear expectations of what kind of work you enjoy doing and what you expect of each other. If the goal is personal or school-related, recognize your strong and weak points, and find what areas to focus on. For example, if you’re amazing at setting and planning goals but then never actually acting on them, work on motivating yourself to complete those goals. Know yourself and be your own boss when it comes to setting goals.

  1. Get Pumped!

Set goals that make you excited. And if they don’t, re-phrase them so that they do. Instead of “Answer e-mails”, how about “Talk to people online”. Change “Clean my room” to “OBLITERATE THE DUST BUNNIES”. Not “Save money just in case”, but “Collect gold coins in case of pirate attack”! Treat the goal as a secret mission, a duty to protect the weak, a job only you can complete, or simply make it fun for you.

  1. Stop Loafting

Start now what you will wish later on you had done earlier. Confused? Here is an example: if I didn’t start my personal blog in 2013, I may not have gotten the opportunity to write these articles for Raeallan. Back then I wasn’t thinking about internships or writing for others, I had a goal and I mustered up the courage to act on it. Realize that while you’re wasting time, other people are Hustling for a Life. (http://raeallan.com/2014/02/18/how-to-hustle-for-a-life-vs-just-hustle-for-life/)

  1. Make it Matter

Gen Y is known for wanting to be recognized and treated as special. We want to feel that our work is making a real-world impact and that the goal matters. Let’s use that need for recognition to motivate ourselves. Set goals that are important to you or something/someone you care about. And while you’re working hard to achieve your goal, keep in mind why you’re doing it.

  1. Eat Your Timbits

View the goal not as a huge cake that you cannot possibly eat by yourself, but as a box of timbits. Totally manageable one at a time, and you can even share some with your friends if you want (and you may find they want it too!). In other words, break your goal down into small steps that don’t overwhelm you and don’t be afraid to ask for help.

Accomplishing a goal is a process, not a cram session.


  1.  Put a Ring on It

After you’ve set and planned your goal, make it tangible and then commit to it. Write it down, get supplies if you need them, put something on your desk that reminds you of it, stick a bright-coloured post-it on your computer. Taking that first step will help you keep working on achieving your goal and physically reaffirm your commitment to it.

  1. Step Up

Don’t sell yourself short. If you complete most of your goals and get bored after doing your work, it means you’re not challenging yourself enough. Step up your game and make that game count. Make your dreams grander, set your goals higher, and take leaps instead of steps. You can do more and be more and you know it.

We understand that setting goals and completing them is hard. But the bottom line is that it’s a necessary part of your leadership growth. This doesn’t have to be boring because it’s YOUR goal, which means you have complete control over it. Hopefully after you’ve read this article, you’ll be setting short and long –term goals left and right. But if you do get stuck, feel free to come to us for help.

Check out our Youtube video for more information at: http://youtu.be/kw_hzYK52AY

written by Katrina Van

What You Can and Can’t Have


You can’t have love without fear. You can have love to overcome fearhaveitall_crop380w
You can’t have truth without doubt. You can have truth to clarify doubt.
You can’t have connection without change. You can have connection to embrace change.
You can’t have growth without ambition. You can have growth to fuel ambition.
You can’t have passion without reflection. You can have passion that’s rooted in reflection.
You can’t have it all without sacrifice. You can have it all with meaningful sacrifice.
You can’t have me without giving a bit of yourself. You can have me to give all to yourself.

Whether you sometimes think you can’t, you really can.



If you like this, please share.


7 Ways to Become More Confident

How to Become More Confident: 7 Ways to Help You — by Katrina Van

Many people say ‘confidence is sexy’. Whenever you type in “How to become more        ” in a Google search bar, the second item that comes up is ‘confident’ (the first being ‘social’). We all struggle with confidence and self-esteem. There is so much pressure to become confident while we’re at college/university or learning to live on our own because we were taught to believe that all adults are confident. The truth is something else:

They struggle with it too. Everyone doubts themselves now and again.

In today’s society, confidence plays an important role in many aspects of our lives. We look for it in our partners as an indicator of healthy self-esteem and we’re judged on it in interviews as a sign of capability. We see it in our parents which reinforces trust and knowledge that they know what to do. We see it in our friends and peers as being social and having their life together. We see it on TV as sexy and powerful (think Suits). The media, the Internet, the people in our life are all screaming “BE MORE CONFIDENT!”, but they don’t tell you exactly how. Well I’m here to tell you how, not as some confidence expert or psychologist, but as a regular person struggling with it every single day.

1. Accept praise


One of the reasons people lack confidence is because they have low self-esteem. By learning to accept praise and answering “Oh so you think you’re pretty?” with “Damn right I am” in your head, you will begin to feel better about yourself (Comment below if you caught that Mean Girls reference). And if they’re complimenting you for a shady reason, who cares! They noticed something nice about you so instead of arguing with them or feeling shy about it, just say “Thank you” and smile. Notice any recurring aspects that you’re being complimented on, is it your fashion sense, assertiveness, wisdom, sense of humor, hair, kindness, passion, entrepreneurial spirit? Recognize that the most common compliment you receive is a strength, and it’s probably one of the first thing people notice when they meet you. Accentuating that part of you will help you feel better about yourself and what kind of image you’re projecting to the world.

2. Be your own role model picture2

Having role models is great, don’t get me wrong, but we end up idealizing them and creating God-like images of them. We forget that celebrities and CEOs and family members are all regular people that make mistakes just like we do. By creating a better version of you in your head and becoming your own role model, you will have a realistic image to strive for. Comparing your current, accomplished self to your past, younger self, may increase your self-worth and help you reflect on your past.

3. Treat ‘yo self!


It’s okay to be selfish sometimes. You are worthy of everything that comes your way. Prioritize and make time for things you actually want to do. Want to go horseback riding, learn a new language, or take baking classes? WHAT’S STOPPING YOU? Weigh how much you want it with how much you’re willing to sacrifice and create an actionable plan with a timeline. I know we’re all busy with school, work and life but there’s breaks in between and, for many students, four whole months of summer! Stop making excuses and put yourself first for once. Doing what you really want will result in you learning more about yourself and becoming more self-assured. Even treating yourself materialistically, like buying a nice watch, pair of shoes, or a leather jacket and pampering yourself can make you feel like a million bucks.

4. Celebrate your successespicture4

Write it down, say it in your head, tell your mom, tell your friends, tell yourself in the mirror, shout it out, SCREAM IT AT THE TOP OF YOUR LUNGS: “I WROTE A TO-DO LIST TODAAYYY!!!!” A year ago, I gave my friends jars for Christmas to fill up with memories of good things that happened in 2013. At the end of the year, you read all the good memories and things that you have accomplished. It’s a great way to reminisce and keep track of all the little happy moments in your life. Your successes, big or small, deserve to be celebrated. Whether you passed a tough course, exercised for a whole month, got a new job, or didn’t fight with your partner, it’s a reason to celebrate and pat yourself on the back.

5. Take MORE selfiespictire5

That’s right, I said it. By taking more: silly, duck, tongue-out, innocent, creative, smiley, kissy face pictures of yourself, you will begin to notice your own beauty/handsomeness and appreciate others’ as well. An important step to becoming more confident is to learn to love yourself: personality, accomplishments, values, and looks.

6. Stop worrying about what others think of you


This is the toughest one. I hear it all the time, and it’s one of those things that is so easy to say yet so hard to do. I constantly battle with myself because I do care about what others think of me. It’s hard not to when there’s Facebook, Twitter, and Instagram showing you what everyone else is up to, how much fun they’re having while you’re home in your pajamas eating ice cream and watching Here Comes Honey Boo Boo. The truth is that everyone puts their best face on social media, and if everyone recorded their boring days, we would be seeing a lot of vegetating, grocery shopping, doing homework, and refreshing Facebook. Instead of envying what others are doing, be grateful that you have time to laze around on a Sunday afternoon. Everyone is so busy worrying about themselves, they don’t care enough to spend their time judging you. And if they do waste their mental activity to think negatively about you, then they’re not worth being worried about.

7. Change your strutpic7

Keep your chin up, back straight, walk with a purpose, and look straight ahead. Don’t hide behind your hair or another person, walk as if you know exactly where you need to be even if you really don’t. By walking sure-footedly, like you own the place, you will feel more powerful and independent. It’s simple and it works. Just like smiling in the mirror will brighten your mood, walking with confidence will give you the courage to be more assertive.  Maybe even throw in a fun power song to get your mood up as you walk.

At the end of the day, confidence builds slowly and comes from, often quietly and consistently, getting shit done. Getting things done shows that you are a capable adult and you understand that, for example: the bills have to get paid, the work has to be completed, and that dentist appointment you’ve been dreading has to be scheduled. By doing the things you need to do, you will feel more self-assured doing them again and again, which will in turn, empower you to do more things. And doing things is how you will become more confident.

If you look at the leaders in this world you will see that although there are exceptional geniuses that are gifted like Steve Jobs and Mark Zuckerberg, most CEOs and other higher-ups got to where they are by getting things done, day in and day out. With these tips, you can become more self-reliant and bold, ready to conquer everything tomorrow has to offer. Thank you for reading this article and remember that if you ever need help with confidence, public-speaking or leadership, ask us. We’re here to help.

All gifs are from giphy.com